The trademark STAR BIZ was filed by STAR BIZ S.R.L., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on May 20, 2021, and received one opposition filed on August 22, 2021 by STAR STABILIMENTO ALIMENTARE S.p.A. on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by GARRETA I ASSOCIATS AGÈNCIA DE LA PROPIETAT INDUSTRIAL, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 22, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Management advice
Business administration
Office function
Rental of online advertising spaces to others
Marketing consulting
Business strategy planning
Planning of marketing strategies
Promotion of goods and services through sponsorship of sports events, Promotion of goods and services via show sponsorship
Advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to international sports' events
Assistance in sports and show industry development and management
Providing of human resources, industrial relations and job opportunity advice in the field of sports and show management
Services in the field of sports and show management, namely assistance relating to job opportunities or employment exchange opportunities, Directory and listing services, On-line services for the search
Dissemination of advertising of others via electronic communications networks, mobile applications and television programs
Promotion of goods and services of others via electronic communications networks, mobile applications and television programs
Promotion of goods and services of others via promotional games and quizzes
Advertising, including promotion and marketing of goods and services of others by sponsorship and licensing agreements
Compilation, management, updating and maintenance of databases
Systemisation of data into computer databases
Consultancy and information relating to any of the aforesaid services
Including all the aforesaid services provided through communication networks, global computer networks, cable, satellite, including provided online from a computer, a computer database, the internet, websites, social media, search engines, mobile applications, digital applications, wireless devices, mobile devices, gaming consoles, blogs or other communication channels
All the above services in the fields of sports and show management.
The mark was filed in class 41 with following description of goods:
Teaching
Training
Entertainment services
Sporting and cultural activities
Providing on-line videos, not downloadable
Entertainment services, namely, production and distribution of television and interactive television programming distributed over cable television, satellite television and Internet webcasts
Provision of non-downloadable films and television programmes via a video-on-demand service
Entertainment services, namely, an ongoing multimedia program featuring sports distributed via various platforms across multiple forms of transmission media
Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content
Entertainment services, namely, providing temporary use of non-downloadable electronic games
Entertainment services, namely, production and distribution of ongoing television programs in the field of sports
Operation of a website that provides entertainment by streaming audio and video such as music, movies, television shows, music videos, news and sports webcasts
Entertainment services in the nature of non-downloadable television shows and movies transmitted via the internet
Entertainment in the form of television shows
Audio and video recording services
Electronic library services for the supply of electronic information (including archive information) in the form of audio and/or video information
Consultancy and advisory services relating to the aforesaid services.