The trademark SIXTH CONTINENT was filed by Sixthcontinent Europe S.r.l., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on June 7, 2019, and received one opposition filed on July 15, 2019 by Marcas MC Services Private Company Limited by Shares on Likelihood of confusion. the opponent was represented by J. PEREIRA DA CRUZ, S.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 15, 2019
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003089085 was refused according to Article 8(1)(b) EUTMR with decision issued on July 7, 2022 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Apparatus and instruments for recording, transmitting, processing or reproducing sound, data or images
Recorded and downloadable media, computer software, Mechanisms for coin-operated apparatus
Computer peripheral devicesComputers
Computer software
Smart cards [integrated circuit cards]
Holders for magnetic cards
Electronic card readers
Electronic publications, downloadable.
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Business administration
Office functions
Marketing services
Trade promotional services
Provision of information concerning commercial sales
Commercial information and advice for consumers in the choice of products and services
Negotiation and conclusion of commercial transactions for third parties
Advertising of the services of other vendors, enabling customers to conveniently view and compare the services of those vendors
Price comparison services
Demonstration of goods for promotional purposes
Organization of exhibitions for commercial or advertising purposes
Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card
Administration of loyalty programs involving discounts or incentives